Why Use Direct Mail?
Direct mail marketing involves posting promotional materials to potential customers. These materials can be brochures, cards, flyers, catalogues, leaflets, information packs, special offer coupons or anything else you can think of. Heaton Press has been running direct mail campaigns for 25 years. With marketing, design and printing capabilities, Heaton Press is the perfect company to ensure your direct mail campaign achieves results. Read more to find out some of the benefits of direct mail compared to modern marketing techniques.
With direct mail, it is simple to target the demographic that you are aiming for. You can decide which area to post your materials and even choose which businesses to approach. This opens the door for customisation. Adding a personal touch can help your campaign to grab attention immensely. For example, simply adding the recipient’s name, a “Happy Birthday” or a congratulatory message.
A Break from the Screen
Online and digital advertising may have taken centre stage when it comes to marketing, but the more popular screen based marketing becomes, the more power direct mail holds. In a digitally saturated world, a physical leaflet provides a breath of fresh air. It immediately demands more attention than yet another email or message on the side of a web page. Pair this with quality design, print and finishing, and you are sure to get on your potential clients’ radar.
Working From Home
In the current climate, where furlough and working from home has become the new normal, there are more people than ever stuck in their houses when they would normally be in the office. It’s the perfect time to set up a direct mail campaign. Reach this new influx of potential customers and make the most of the situation.